I’m fortunate to continue working with NISSIN Canada on their 2025 campaign. Building on last year’s festive themes, this year’s projects give me another chance to celebrate the brand I grew up admiring. It’s both rewarding and nostalgic to translate NISSIN’s playful spirit into fresh creative ideas for today’s audiences, while staying connected to the cultural flavour that first inspired me.

It’s been a joy creating for NISSIN Canada, and I’m excited to see where this collaboration will go next. Looking forward to welcoming 2026 with fresh ideas and playful energy. (2025)